Data

How Salesforce Makes Money

Benioff likes balance.

Dispatch Strategic Competition 1 min read Brendan Hart
How Salesforce Makes Money

Salesforce has had a no-good, very bad year. In 2022, Salesforce stock has dropped 47% as of this writing. December was no reprieve for this firm as resignations were inbound from both the co-CEO and the founder/CEO of Slack.

Nevertheless, Salesforce is a giant business. As of Q2 2023, the firm has five lines of business generating over $1 billion in quarterly revenue.

  1. Sales
  2. Service
  3. Platform & Other
  4. Marketing & Commerce
  5. Data

Not bad, but revenue can be a bit of a lagging indicator because it is backward looking. Technology companies chase growth above all else. For Salesforce, all five lines of business are growing by double-digits; Slack is leading the pack while data secures the rear.

Brendan Hart

About the Author

Brendan Hart

Brendan Hart is an economist, entrepreneur, and executive advisor with two decades of experience building organizations and leading transformation across technology, defense, human capital, and government. USMC. Dartmouth. UVA-Darden.