Data

Spotify

By the Numbers, Q3 2021

Dispatch Strategic Competition 1 min read Brendan Hart
Spotify
Photo by Alexander Shatov / Unsplash

At the end of October, Spotify reported its earnings for Q3 2021. At first glance, Spotify — a $45 billion company — appears to be growing at a healthy pace.

Let’s look at Spotify by the numbers.

Financials

Revenue is the value of all sales of goods and services recognized by a company in a period. Gross margins are a company's sales minus its cost of goods sold (COGS) expressed as a percentage of sales.

  • Revenue of €2,501 million grew 27% year-over-year in Q3
  • Premium Revenue grew 22% year-over-year to €2,178 million in Q3
  • Ad-Supported Revenue grew 75% year-over-year to €323 million in Q3
  • Gross Margin finished at 26.7% in Q3
  • Premium Gross Margin was 29.1% in Q3

Operations

MAUs,considered a key metric for modern software companies, track the number of users engaging a service within the past 30 days.

  • Total MAUs grew 19% year-over-year to 381 million in Q3
  • Among MAUs that engaged with podcasts in Q3, consumption grew 20% year-over-year on a per-user basis

Stock Price

While Spotify's year-over-year user and financial results look impressive, Spotify's stock price has taken a beating over the past 12 months. From a high of $364 in February 2021, Spotify's stock price reached a low of $205 in August 2021.

Forward Guidance

Spotify gave the following guidance for Q4 2021.

  • Total MAUs: 400-407 million
  • Total Premium Subscribers: 177-181 million
  • Total Revenue: €2.54-€2.68 billion
  • Gross Margin: 25.1-26.1%
  • Operating Profit/Loss: €(152)-€(72) million
Brendan Hart

About the Author

Brendan Hart

Brendan Hart is an economist, entrepreneur, and executive advisor with two decades of experience building organizations and leading transformation across technology, defense, human capital, and government. USMC. Dartmouth. UVA-Darden.